7 Characteristics of Great Marketing Content

December 3, 2013 | Jay Hidalgo

I had the opportunity to present a webinar a few weeks ago on “The 7 Characteristics of Great Marketing Content”. One of the characteristics was that great content can be “parsed into additional pieces for optimum use”. So, in following my own advice, I offer this blog post with the same title.

Special thanks to Act-On Software and the American Marketing Association for inviting me to participate.

Latest Posts

two young professionals looking at a laptop
Annual Planning vs. Strategic Planning
By Jay Hidalgo | November 6, 2025
As this year winds down, most leadership teams are already dusting off their spreadsheets and calendars and trying to lock in goals for the new year. It’s that time again:...
Two middle-aged business workers smiling, happy, and confident.
Are You Missing This Leadership Blind Spot in Employee Recognition?
By Jason Hodges | November 4, 2025
I run this experiment with leaders all the time. First, I ask: "Does your team work hard?" Almost every leader says yes. "Man, yeah. Absolutely. My team works hard." Then...
jay-whiteboard
The Invisible Plan: How to Go Beyond the “One-Hit Wonder” Strategic Team Offsite
By Jason Hodges | October 29, 2025
You're about to spend two days in a room with your leadership team. Whiteboards. Breakthroughs. Real clarity about where you're headed and who's doing what. Everyone leaves energized: "This is...