Posts by Jay Hidalgo

Make Your Customer the Hero

Given my 20+ year history as a marketing consultant, I’m often asked for marketing advice. One of the recurring issues I deal with is proper positioning of a company, product or service in its market. This is a challenge for many small to mid-sized organizations. Too many companies position themselves or their products and services…

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Invitation and Challenge

innovation and challenge chart

Discover the balance between invitation and challenge for productive relationships. Learn to assess and improve your team’s culture with insights from the Invitation-Challenge Matrix.

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