Posts by Jay Hidalgo

I asked my father, Carlos Hidalgo, to write the following guest post.  I find myself quoting my father quite a bit these days, not just on issues of business, but also on issues of life. This post provides tried and true insights to answer the question, “What is a Brand”.  You can read more about…

A client of mine recently showed me their new website.  After I commented on the nice clean design, I asked about content. The conversation went something like this… Me: Nice website.  How are you going to develop content? Client:  I was thinking of beefing up our social media. Me: Social media isn’t content. What I…

A few weeks ago, I traveled on a Monday to a client meeting in Dallas.  Knowing that I was going to be out of the office for 2 days, I took some time on the Sunday before I left to get some things done so that I could leave with a “clean slate”.  I only…