The Barzel Group Blog
What Is My Brand?
About a year ago, I wrote a blog post entitled “What is a Brand?” In it, I reprinted an article that my father, Carlos Hidalgo, had written answering that very question. In the post, my dad calls out three parts of a brand: Character, Physical Attributes, and Style. (I won’t take time here to elaborate…
What Are You Being Called To Build?
I recently met with a young man (OK, he was in his thirties, but I’m pushing 50 so he was young to me) who is struggling in his job. He described his company as a place where ownership is building their empire on the backs of the rest of the staff; how he’s overworked, but…
What Drives Your Business?
Last week, I was speaking with a business leader at a consulting company. We were discussing his firm, and the growth challenges they were having. I asked, “What are the key drivers for the business, and what strategies are in place that focus on those drivers?” His response was, “We need more sales, and our…
My New Face
Last week, I spent 4 days with business and organizational leaders from around the country. As often happens at these gatherings, I was asked “What do you do?” Over the last two years, I’ve been asked that same question repeatedly. And over the last two years, although my answers have always been true, they’ve been…
Will You Manage 2017, Or Will It Manage You?
Happy New Year! (I think I’m allowed to wish “Happy New Year” until January 31st 🙂 ). As I start this new year, my plan is to be more effective, more efficient, and more intentional. And I want to be available to help others be so as well. That’s why I’m sharing this fascinating article…
“Peace on Earth to those with whom God is pleased.”
In this season, as many around the world focus their attention to the Nativity, I thought the following blog post (originally posted by my client here) would serve as a blessing. It’s a simple reminder that God is indeed “pleased” with us. I’ve been thinking a lot about the concept of “favor” lately. It started…




