The Barzel Group Blog
What College Visits Teach Us About Demand Gen
My oldest is 18 and a senior in high school, which means that the past few months have been filled with conversations about college. Recruiting letters, calls from admissions folks and college visits have become a new normal for us. My son wants to study film and cinematic arts, so included on the list of…
Choosing What’s Important
It seems that over the last week or so, there’s been a preponderance of articles, stories and blog posts centered around the idea of focusing on what’s most important in life. For example, The Harvard Business Review recently posted an article entitled “Manage Your Work, Manage Your Life” in which they cite research conducted among almost…
More Leads? What About the Ones You Have?
The most recent “The State of Marketing” study released by IBM says that the top challenge for marketers (42%) is acquiring new customers. Other industry research seems to support this. Challenges such as “generating more leads”, “finding qualified prospects”, “sales wanting more ‘ready to buy’ leads” are often cited as the top challenges for marketers….
Do As I Say, Not As I Do
I received a phone call the other day from a very well known marketing automation company. They were calling to see if I had availability over the next few days to sit through a demo of their software. They were convinced that they could help me with my marketing objectives and help me reach my…
Tradeshow Follow-up
Yes, the title of this post has the word “tradeshow”in it. They still exist, and for many companies, they are still a tremendous source of sales leads. As a matter of fact, the Center for Exhibition Industry Research reports that tradeshows continue to grow (albeit modestly) in attendance and exhibitor space. So why do so…
What Great Leaders Do
Recently, a colleague and I had a conversation about leadership. He referred to a blog post where the question was asked, “Would people still follow you if they didn’t have to?” An intriguing question to be sure. I challenged the question by asking, “Why are so many leaders focused on getting people to follow them?”…