From What I've Gathered
Big Data is Only Part of the Equation
Well marketers, it’s happened again. Another buzz word has us all running around with our hair on fire. In the not-so-distant past, we’ve had popular phrases such as “Marketing Automation”, “Thought Leadership”, “Engagement Marketing”, “Content Marketing, and “Digital Body Language” pop up in the marketing landscape, causing many to think that if they didn’t adopt…
An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt) for a podcast conversation on the topic of Demand Generation. They were kind enough to allow me to post the conversation below. I hope you find it beneficial… Click on the image to listen to the podcast: …
What College Visits Teach Us About Demand Gen
My oldest is 18 and a senior in high school, which means that the past few months have been filled with conversations about college. Recruiting letters, calls from admissions folks and college visits have become a new normal for us. My son wants to study film and cinematic arts, so included on the list of…
Choosing What’s Important
It seems that over the last week or so, there’s been a preponderance of articles, stories and blog posts centered around the idea of focusing on what’s most important in life. For example, The Harvard Business Review recently posted an article entitled “Manage Your Work, Manage Your Life” in which they cite research conducted among almost…
More Leads? What About the Ones You Have?
The most recent “The State of Marketing” study released by IBM says that the top challenge for marketers (42%) is acquiring new customers. Other industry research seems to support this. Challenges such as “generating more leads”, “finding qualified prospects”, “sales wanting more ‘ready to buy’ leads” are often cited as the top challenges for marketers….
Do As I Say, Not As I Do
I received a phone call the other day from a very well known marketing automation company. They were calling to see if I had availability over the next few days to sit through a demo of their software. They were convinced that they could help me with my marketing objectives and help me reach my…