Business Coaching

Last week, I was speaking with a business leader at a consulting company.  We were discussing his firm, and the growth challenges they were having.  I asked, “What are the key drivers for the business, and what strategies are in place that focus on those drivers?” His response was, “We need more sales, and our…

In this post, it may seem that I’m going against much of the advice I give my clients.  I often encourage them to “Make sure your content is not self serving”;  “Don’t be salesy, be helpful”;  “Remember, it’s not about you, it’s about your buyer”.  I give this advice because I know it works, and…