The Jay Hidalgo Corner

A Tale of Two Trainings

Years ago, I was invited to participate in a leadership development process. I was in my twenties and I remember being excited and somewhat nervous.  The program lasted for several months.  It consisted primarily of meeting regularly, being lectured by a domain expert, having some discussion that usually concluded with the domain expert telling us…

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What Is My Brand?

About a year ago, I wrote a blog post entitled “What is a Brand?” In it, I reprinted an article that my father, Carlos Hidalgo, had written answering that very question. In the post, my dad calls out three parts of a brand: Character, Physical Attributes, and Style. (I won’t take time here to elaborate…

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What Are You Being Called To Build?

I recently met with a young man (OK, he was in his thirties, but I’m pushing 50 so he was young to me) who is struggling in his job. He described his company as a place where ownership is building their empire on the backs of the rest of the staff; how he’s overworked, but…

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