The Jay Hidalgo Corner

Given my 20+ year history as a marketing consultant, I’m often asked for marketing advice. One of the recurring issues I deal with is proper positioning of a company, product or service in its market. This is a challenge for many small to mid-sized organizations. Too many companies position themselves or their products and services…

At this point each year, conversations often turn to, “What are you plans for the summer?” When asked, I respond by telling whoever wants to know about our baseball tournaments, camping trips, and then, the pièce de résistance, our two week “off the grid” up north vacation in August. This is usually where I hear…

I live in Grand Rapids, Michigan which is in the Midwest. So, we have an extra helping of “Midwest Nice” often referred to as “West Michigan Nice”. West Michigan Nice is a behavioral paradigm often seen when conflict or challenging others toward better behavior is purposefully avoided, then accompanied with “I didn’t want to make…