Jay Hidalgo, a Partner at The Barzel Group, brings three decades of experience in helping companies grow, streamline operations, and expand their markets. His approach has always been rooted in working closely with leadership to define where a company stands today and where it wants to go. From there, he collaborates with them to build and implement the right strategic frameworks to reach those goals.

As a business owner himself, Jay understands firsthand the challenges of improving processes, strengthening teams, and driving productivity. He believes that for overworked leaders to “reclaim their life,” they need systems, tools, and frameworks that empower high-quality decision-making organization wide. Through this approach, he’s been instrumental in driving transformation at companies like Herman Miller, Michelin, Eloqua (now Oracle), Ariba, NCR, Harte-Hanks, Toshiba, Rubbermaid, Act-On Software, Nationwide Children’s Hospital, Haworth, and Pitney Bowes.

Before launching his coaching practice, Jay founded and served as Chief Revenue Officer of Annuitas, where he helped companies maximize returns on sales and marketing investments. He’s also been a keynote speaker, facilitator, and sought-after trainer at conferences focused on lead generation and management.

When he’s not serving his clients, you’ll find Jay cheering on his beloved New York Mets. He and his wife, Janice, call West Michigan home, where they’ve raised four grown children. Jay enjoys hiking, biking, kayaking, and unwinding in his backyard with a bourbon, a cigar, and good conversation with friends.