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Meet Jay Hidalgo
Jay Hidalgo, a Partner at The Barzel Group, brings three decades of experience in helping companies grow, streamline operations, and expand their markets. His approach has always been rooted in working closely with leadership to define where a company stands today and where it wants to go. From there, he collaborates with them to build and implement the right strategic frameworks to reach those goals.
As a business owner himself, Jay understands firsthand the challenges of improving processes, strengthening teams, and driving productivity. He believes that for overworked leaders to “reclaim their life,” they need systems, tools, and frameworks that empower high-quality decision-making organization wide. Through this approach, he’s been instrumental in driving transformation at companies like Herman Miller, Michelin, Eloqua (now Oracle), Ariba, NCR, Harte-Hanks, Toshiba, Rubbermaid, Act-On Software, Nationwide Children’s Hospital, Haworth, and Pitney Bowes.
Before launching his coaching practice, Jay founded and served as Chief Revenue Officer of Annuitas, where he helped companies maximize returns on sales and marketing investments. He’s also been a keynote speaker, facilitator, and sought-after trainer at conferences focused on lead generation and management.
When he’s not serving his clients, you’ll find Jay cheering on his beloved New York Mets. He and his wife, Janice, call West Michigan home, where they’ve raised four grown children. Jay enjoys hiking, biking, kayaking, and unwinding in his backyard with a bourbon, a cigar, and good conversation with friends.
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Articles Written by Jay
Why Do They Do What They Do?
Years ago, I was stuck in a conflict with a colleague. As often happens with conflict, both of us thought we were in the right. Looking back, we were probably both right on some issues, and in the wrong on others. But at the time, both of us chose to stand our ground and not…
Generating Referral Leads
I recently read an article about the value of building a client referral network. The author was so convinced that referrals from clients are the most effective lead source that he recommended marketers allocate 80% of their marketing budget to developing a customer referral program. While I’m not ready to recommend that 80¢ of every marketing…
Use What You Already Have –Increase Your Marketing ROI by Not Wasting “Latent” Sales Leads
I wrote the following post a few months ago for a marketing services firm. Thought I’d re-post it here…. — The slow economic recovery has caused many executives to tighten belts and slash budgets. Anyone with budget management experience knows that when budgets need to be reduced, marketing is often the first area to be…