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Meet Jay Hidalgo

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Meet Jay Hidalgo

Jay Hidalgo, a Partner at The Barzel Group, brings three decades of experience in helping companies grow, streamline operations, and expand their markets. His approach has always been rooted in working closely with leadership to define where a company stands today and where it wants to go. From there, he collaborates with them to build and implement the right strategic frameworks to reach those goals.

As a business owner himself, Jay understands firsthand the challenges of improving processes, strengthening teams, and driving productivity. He believes that for overworked leaders to “reclaim their life,” they need systems, tools, and frameworks that empower high-quality decision-making organization wide. Through this approach, he’s been instrumental in driving transformation at companies like Herman Miller, Michelin, Eloqua (now Oracle), Ariba, NCR, Harte-Hanks, Toshiba, Rubbermaid, Act-On Software, Nationwide Children’s Hospital, Haworth, and Pitney Bowes.

Before launching his coaching practice, Jay founded and served as Chief Revenue Officer of Annuitas, where he helped companies maximize returns on sales and marketing investments. He’s also been a keynote speaker, facilitator, and sought-after trainer at conferences focused on lead generation and management.

When he’s not serving his clients, you’ll find Jay cheering on his beloved New York Mets. He and his wife, Janice, call West Michigan home, where they’ve raised four grown children. Jay enjoys hiking, biking, kayaking, and unwinding in his backyard with a bourbon, a cigar, and good conversation with friends.

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Articles Written by Jay

The Hot Dog Story

My first boss, Jack Loftin, used to tell a story as a way of keeping us salespeople motivated during the recession of the early 90’s. He called it “The Hot Dog Story” (see below). Although the story’s message is “just keep selling”, I think there’s also an angle here for marketing people who are constantly…

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Remembering the Basics…An Example from the Gridiron

I’m often asked by clients, prospects and colleagues to share my thoughts on current trends and topics such as social media, content marketing, mobile marketing, etc. It seem that the impetus behind these questions is the desire on many marketers’ part to find the next fastest “solution” to the problem of generating more demand, more…

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3 Reasons Marketers Don’t Measure ROI

My friends at Demand Gen Report asked me to contribute to their Demanding Views Column.  They graciously gave permission to post the article here on my blog as well.  The original can be found at http://www.demandgenreport.com/industry-topics/demanding-views/2353-3-reasons-marketers-dont-measure-roi.html — 3 Reasons Marketers Don’t Measure ROI A few days ago, I read this statistic: Just 6% of B2B leaders…

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