What Makes Our Coaching Different
We’re not here to fix you.
You don’t need fixing. You need clarity, alignment, and a trusted voice in your corner—someone who isn’t caught in the day-to-day politics, pressure, or performance noise of your workplace.
Our job is to:
- Ask the questions others won’t
- Help you name what’s in the way
- Clarify what matters most
- Build an actionable path forward
- Walk with you through real change
Whether you’re navigating transition, burnout, imposter syndrome, or just trying to figure out what’s next, we’re here to coach the whole leader, not just the title.
We work with any leader who wants to grow, but we’re especially focused on helping:
- Founders
- Second-generation family business owners
- VPs/Directors of large departments
- Manufacturing, technology, and nonprofit sectors
Our Executive Coaching Services
At The Barzel Group, we don’t believe in cookie-cutter coaching plans. You’re a unique person, and your coaching process should reflect that.
We’ll start with a discovery session, where your guide (aka one of our seasoned executive coaches) will get to know you and the challenges, goals, and aspirations you have. We’ll then work with you to develop a truly customized coaching plan.
If you’re tired of the same ol’ leadership advice and are ready for an experience that takes both your personal and professional lives into account, you’re in the right place.
The Barzel Coaching Path
We use a simple process that’s adaptable to your leadership context. It’s not linear, but it’s always grounded in movement: forward, not just inward.
1. Awareness
We start by understanding your current reality: what’s working, what’s not, and where you might be stuck.
2. Clarity
We help you define what kind of leader you want to be and what matters most right now.
3. Action
From there, we build a rhythm of coaching conversations focused on real goals and tangible movement.
4. Integration
We walk alongside you as you apply what you’re learning to your team, your decisions, and your leadership rhythm.
5. Renewal
Regular check-ins help you pause, reflect, and reset. Because the best leaders keep growing.
Why Work With an Executive Coach?
We’re not here to give you a pep talk.
Tools We Use in Coaching
Thinking Wavelength
Understand how you think so you can lead better.
Personality Assessments
Reveal your patterns, spot blind spots, and lead from your strengths.
360 Feedback
Hear from the people around you so you can grow where it matters most.
What Clients Say After Coaching
As the Executive Director of a global non-profit ministry, it's been extremely valuable to have Jay as a Leadership Coach. since July 2017. I've found Jay's straightforward approach beneficial, inspiring, and rewarding. He's helped me identify key performance gaps, create plans for improvement, and implement lasting change. Personally, I admire Jay for his generous, caring heart and dedication to relationships. He truly cares about the individuals he coaches and wants his clients to flourish in all aspects and areas of his/her lives.
Cindy Bultema
Jay has this unique gifting to sit with you, listen to your situation/issues and then, he hits you with it...this laser-focused, pin-pointed, exacting diagnosis as to the core issue(s) that you're dealing with. His ability to identify not the symptoms, but the cause of my issues, has been so helpful. I would highly recommend Jay to anyone looking for some self-awareness growth as well as outside eyes on business improvement.
Hunter Hall
Jay brings a wealth of wisdom and leadership principles. As a CEO, Jay gave me a set of tools that I can use in multiple situations to help with decision-making and leadership. I would definitely recommend him!
Jon Verlee
Jay has been an invaluable coach and resource for the continued success and growth of our business. I would highly recommend him to anyone looking to take their business to the next level.
Ross Haan
Avalanche Creative
StratOp for small businesses makes a difference in helping startups grow to their full potential, as is the case for Avalanche Creative, an SEO agency.
1 Bold Step
The Barzel Group helped 1 Bold Step transition from a marketing agency to a full-service growth agency with our strategic planning process.
Impact Fab
The Barzel Group helped Impact Fab create a strategic plan that married the freedom to pivot with the discipline of written goals.
Mulder Holding Company
The Barzel Group helped Mulder Holding Company, a transportation and full-service logistics company, navigate generational leadership change.
Meet Your Coach
You won’t get assigned a junior coach. You’ll work directly with seasoned leaders who’ve been in the trenches and know what it’s like to carry the weight of leadership. Every session will include honesty, empathy, a whole lot of clarity, and, hopefully, a laugh or two.
Who We Work With
We’re not for everyone, and that’s intentional.
We work best with:
- Founders and executives navigating growth or change
- Leaders feeling stuck, tired, or unsure of what’s next
- High-capacity individuals looking for more than just performance hacks
- People ready to be coached—with honesty, humility, and curiosity
If that sounds like you, let’s talk.
The Barzel Leadership Circle
Some leaders finish their coaching engagements and realize: “This is just the start.”
The Barzel Leadership Circle is our next-level offering—an invite-only peer group of leaders who are serious about growth, accountability, and impact.
Circle members meet regularly to:
- Stay aligned with their strategic plan
- Learn from other high-capacity leaders
- Make better decisions with more clarity and confidence
- Get sharpened as both leaders and people
The Barzel Leadership Circle exists because we believe leadership shouldn’t be lonely. Or in the words of the writer of Proverbs, “As iron sharpens iron, so one person sharpens another.” This isn’t networking—it’s the kind of community that makes you better.
