Posts by Jay Hidalgo

Hanging on the wall in our kitchen is a framed piece of artwork that has the saying “Count Your Blessings” across the top.  Down the left-hand side are the numbers 1 through 10.  There’s glass over the artwork, which allows us to use a dry erase marker to fill in 10 blessings at a time.…

Over the years, I’ve had the privilege of conducting Demand Generation Workshops for hundreds of marketers.  These workshops are designed to be a “lab”, a place where marketers could learn about how to build an effective demand generation program, and then spend time applying what they learned to their respective companies. After the workshops, I…

When consulting his clients on communicating with their customers, my dad, a career marketer likes to tell this story:  A husband and wife were celebrating their 50th wedding anniversary. Over breakfast, the wife asked her husband, “How come you don’t tell me you love me anymore?” The husband put down his newspaper, thought for a…