Posts by Jay Hidalgo

What Sales and Marketing Can Learn From My Mechanic

After 13 years, and over 175,000 miles, it’s finally time to say goodbye to “Big Blue”. Big Blue is our Ford Expedition, and she finally “gave up” the ghost. We came to this conclusion as the result of a recent, routine oil change visit to my mechanic. He called and said, “I think she’s done…

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Love in a Business Context

Years ago, I worked with a guy who had very little patience for any lackluster salesperson who called on him. He often referred to any feeble sales rep as an “idiot” if they demonstrated even the slightest absence of sophistication, insufficient product knowledge or dearth of experience. (And let’s be honest, any of us in…

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Long Term Customer Relationships

The other day, someone asked the question, “How do you keep long term relationships with your customers?”  I responded by saying that I once heard a joke where after 50 years of marriage, a wife said to her husband, “We’ve been married 50 years, and I can’t remember the last time you told me you…

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