Posts by Jay Hidalgo

Last week, I had the chance to contribute to an on-demand discussion about Sales and Marketing Alignment. I was joined by Bill Golder, President of Slingshot Growth Partners, and we addressed the “alignment” issue by making the case that alignment only gets marketing and sales teams so far. We contend that real success demands something…

Last week, I had the privilege of conducting a Demand Generation Workshop for 27 marketers representing 19 different companies.  The workshop was designed to be a “lab”, a place where marketers could learn about how to build an effective demand generation program, and then spend time applying what they learned to their respective companies. The…

In the last 18 months since I decided to leave the consulting company I founded, I’ve been asked over and over again, “Why did you leave?” The short answer is “I wanted to stop building companies, and start building into people”.  After doing so for 18 months, many of my current clients and colleagues have…