Posts by Jay Hidalgo

Years ago, I was stuck in a conflict with a colleague.  As often happens with conflict, both of us thought we were in the right.  Looking back, we were probably both right on some issues, and in the wrong on others. But at the time, both of us chose to stand our ground and not…

I recently read an article about the value of building a client referral network. The author was so convinced that referrals from clients are the most effective lead source that he recommended marketers allocate 80% of their marketing budget to developing a customer referral program. While I’m not ready to recommend that 80¢ of every marketing…

I wrote the following post a few months ago for a marketing services firm.  Thought I’d re-post it here…. — The slow economic recovery has caused many executives to tighten belts and slash budgets. Anyone with budget management experience knows that when budgets need to be reduced, marketing is often the first area to be…