The Barzel Group Blog
Your Customers Need to Hear “I Love You” More Often
When consulting his clients on communicating with their customers, my dad, a career marketer likes to tell this story: A husband and wife were celebrating their 50th wedding anniversary. Over breakfast, the wife asked her husband, “How come you don’t tell me you love me anymore?” The husband put down his newspaper, thought for a…
How to Make Demand Generation More Effective
]A few years ago, I was asked to write an article for the Content Marketing Institute. The question I was asked to answer via the article was, “How can I make my Demand Generation more effective?”. I recently pulled up what I wrote, and found that it’s just as pertinent today as it was when…
What I’ve Been Up To
As you can see from the date of the post before this one, I’ve been somewhat “pre-occupied”. I thought I’d provide an update on where I’ve been, and what I’ve been doing. In early 2015, I met the business owner of an established $25 million manufacturing company. I had been invited to spend time with…
Respect the Other
There’s been a lot of fighting lately…mostly about ideas, rights, and perspectives. Unfortunately, this kind of fighting is not reserved for State Houses and the Courts. It happens in companies, churches, non-profit organizations…even on youth baseball fields. Yet with all this conflict, nothing seems to get resolved. Which makes me think, “Are we fighting the…
What Sales and Marketing Can Learn From My Mechanic
After 13 years, and over 175,000 miles, it’s finally time to say goodbye to “Big Blue”. Big Blue is our Ford Expedition, and she finally “gave up” the ghost. We came to this conclusion as the result of a recent, routine oil change visit to my mechanic. He called and said, “I think she’s done…
Love in a Business Context
Years ago, I worked with a guy who had very little patience for any lackluster salesperson who called on him. He often referred to any feeble sales rep as an “idiot” if they demonstrated even the slightest absence of sophistication, insufficient product knowledge or dearth of experience. (And let’s be honest, any of us in…