Marketing – Demand Generation
Love Your Market
In November of 2019, I spoke to a gathering of business leaders on the topic of The Four Essentials of Business. I’ve since then taken the opportunity to write a series of blog posts on the topic, one post for each of the four essentials. The first essential is Brand Identity. The second is a…
Read MoreWho Are We?
Last November, I was asked to speak about the Four Essentials of Business, a framework for building a successful organization. Over the next few months, I’m going to divide that talk into 4 blog posts, one for each “Essential”. The first Essential is a company’s identity, sometimes referred to as the company “brand”. The problem…
Read MoreMake Your Customer the Hero
Given my 20+ year history as a marketing consultant, I’m often asked for marketing advice. One of the recurring issues I deal with is proper positioning of a company, product or service in its market. This is a challenge for many small to mid-sized organizations. Too many companies position themselves or their products and services…
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