The Barzel Group Blog
Long Term Customer Relationships
The other day, someone asked the question, “How do you keep long term relationships with your customers?” I responded by saying that I once heard a joke where after 50 years of marriage, a wife said to her husband, “We’ve been married 50 years, and I can’t remember the last time you told me you…
Social Media in 20 minutes a day
Many of my clients are either small business owners or managers of small departments. Inevitably, the topic of social media comes up, usually in the form of them asking a question like, “I’m on LinkedIn, Twitter, and Facebook but I don’t have time to keep posting all day long. Any ideas? Oh, and I have…
Addressing Conflict? Stop Writing and Ask Questions.
My job as a coach is to help my clients get from where they are to where they want to be. In doing so, I often help them see where the impediments lie, and then help them work through the process of overcoming them. And although often times, those impediments are self induced, there are…
Don’t Be An April Fool!
Today is April Fool’s Day. According to History.com, this day’s origins remain a mystery, with some theorizing its beginnings all the way back to the 1500’s. Whatever the roots are of this crazy “holiday”, most of us take it in stride, and use it to keep the tradition of pranking alive and well by making…
What is a Brand?
I asked my father, Carlos Hidalgo, to write the following guest post. I find myself quoting my father quite a bit these days, not just on issues of business, but also on issues of life. This post provides tried and true insights to answer the question, “What is a Brand”. You can read more about…
Medium? Message? Huh?
A client of mine recently showed me their new website. After I commented on the nice clean design, I asked about content. The conversation went something like this… Me: Nice website. How are you going to develop content? Client: I was thinking of beefing up our social media. Me: Social media isn’t content. What I…