The Barzel Group Blog
Demand Generation Assessment Quiz
How effective is your company’s demand generation and lead management process? Perhaps this simple quiz will show you where there might be some room for improvement. Just follow these simple instructions… Answer the questions below Scroll down (after you answer the questions) to reveal the scoring table. Determine your score Scroll to the bottom of…
Re-Examining the Work & Quality-of-Life Equation
The following is a guest post by Michael Byers, President of The Byers Group, a marketing consulting firm in the mid-west. I’ve known Mike for quite some time, and he has an impressive career as a marketing executive for some of the largest companies in B2B marketing. But I didn’t ask Mike for this post because…
What About Lead Management?
A few weeks ago, I was speaking with a director of marketing about a demand generation program he was getting ready to launch for his company. He had formulated some aggressive objectives for this program, and he was covering all the bases during one of our meetings. When I asked about lead follow up, he…
What Good Leaders Do For Those Who Follow
A few years ago, Forbes Magazine published an article entitled “Top 10 Qualities That Make A Great Leader” . Here’s the list… 1. Honest 2. The ability to delegate 3. Communication 4. A sense of humor 5. Confidence (in the brand or company) 6. Commitment (to work) 7. Positive attitude 8. Creativity 9. Intuition 10. Ability to inspire…
Building an Effective Content Process: A Case Study
I’m currently working with a marketing manager whose primary role is the oversight of her company’s social media strategy. In one of our sessions, I asked her what her goals were, what resources she had at her disposal, and how she was going to use those resources to achieve her goals. Her assignment was to…
An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt) for a podcast conversation on the topic of Demand Generation. In Part 1 we talked about demand generation and how the buying process has changed, and we covered “personas” as the first of the three key factors of demand generation. …