From What I've Gathered
7 Characteristics of Great Marketing Content
I had the opportunity to present a webinar a few weeks ago on “The 7 Characteristics of Great Marketing Content”. One of the characteristics was that great content can be “parsed into additional pieces for optimum use”. So, in following my own advice, I offer this blog post with the same title. Instead of writing…
Out of the Mouth (or pen) of Children
Every once in a while, I come across something in the “archives” that makes me stop and ponder. This week, I found an essay written by my daughter when she was in 2nd grade (she’s now 14). She was playing T-ball for the first time. As we approached the first game, she was nervous, but…
How to Select Marketing Automation
A few weeks ago, I teamed up with ICS Marketing Services for a webinar entitled How to Select the Right Marketing Automation Approach. In this age of technology, it’s amazing how many companies still haven’t advanced to the use of marketing automation. So to help, we put this webinar together, guiding listeners through a step-by-step process…
The Hot Dog Story
My first boss, Jack Loftin, used to tell a story as a way of keeping us salespeople motivated during the recession of the early 90’s. He called it “The Hot Dog Story” (see below). Although the story’s message is “just keep selling”, I think there’s also an angle here for marketing people who are constantly…
Remembering the Basics…An Example from the Gridiron
I’m often asked by clients, prospects and colleagues to share my thoughts on current trends and topics such as social media, content marketing, mobile marketing, etc. It seem that the impetus behind these questions is the desire on many marketers’ part to find the next fastest “solution” to the problem of generating more demand, more…
3 Reasons Marketers Don’t Measure ROI
My friends at Demand Gen Report asked me to contribute to their Demanding Views Column. They graciously gave permission to post the article here on my blog as well. The original can be found at http://www.demandgenreport.com/industry-topics/demanding-views/2353-3-reasons-marketers-dont-measure-roi.html — 3 Reasons Marketers Don’t Measure ROI A few days ago, I read this statistic: Just 6% of B2B leaders…