Marketing – Demand Generation
Use What You Already Have –Increase Your Marketing ROI by Not Wasting “Latent” Sales Leads
I wrote the following post a few months ago for a marketing services firm. Thought I’d re-post it here…. — The slow economic recovery has caused many executives to tighten belts and slash budgets. Anyone with budget management experience knows that when budgets need to be reduced, marketing is often the first area to be…
Read MoreField Trips, Junior Highers and Engaging the Buyer
Over the last month, I’ve had the opportunity to chaperon 3 school field trips with my children. All three trips were overnight: one with 5th graders, one with 8th graders, and one with seniors. And I have to admit…I love going on these trips. I get one-one-one time with my kids. I get to hang…
Read MoreIt’s the Process
I was speaking recently with a new client from a manufacturing company, discussing his needs, goals and objectives. He was walking me through the issues his company is having and how they need help. As he explained all the things they want to do, he suddenly said, “we just need a process so we make…
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