Sales
It’s not about Sales and Marketing Alignment…It’s about “INTEGRATION”
Last week, I had the chance to contribute to an on-demand discussion about Sales and Marketing Alignment. I was joined by Bill Golder, President of Slingshot Growth Partners, and we addressed the “alignment” issue by making the case that alignment only gets marketing and sales teams so far. We contend that real success demands something…
Read MoreGenerating Referral Leads
I recently read an article about the value of building a client referral network. The author was so convinced that referrals from clients are the most effective lead source that he recommended marketers allocate 80% of their marketing budget to developing a customer referral program. While I’m not ready to recommend that 80¢ of every marketing…
Read MoreField Trips, Junior Highers and Engaging the Buyer
Over the last month, I’ve had the opportunity to chaperon 3 school field trips with my children. All three trips were overnight: one with 5th graders, one with 8th graders, and one with seniors. And I have to admit…I love going on these trips. I get one-one-one time with my kids. I get to hang…
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