Posts Tagged ‘Marketing effectiveness’
What About Lead Management?
A few weeks ago, I was speaking with a director of marketing about a demand generation program he was getting ready to launch for his company. He had formulated some aggressive objectives for this program, and he was covering all the bases during one of our meetings. When I asked about lead follow up, he…
Read MoreBig Data is Only Part of the Equation
Well marketers, it’s happened again. Another buzz word has us all running around with our hair on fire. In the not-so-distant past, we’ve had popular phrases such as “Marketing Automation”, “Thought Leadership”, “Engagement Marketing”, “Content Marketing, and “Digital Body Language” pop up in the marketing landscape, causing many to think that if they didn’t adopt…
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