Posts Tagged ‘trade show’
Effective Event and Tradeshow Practices
Last month, I began working with a client, coaching them on developing their demand generation strategy and process. About a month into our engagement, they asked me if I had any thoughts on how they should approach their upcoming industry tradeshows. I outlined some ideas, and thought, “That would make a great blog post.” What…
Read MoreTradeshow Follow-up
Yes, the title of this post has the word “tradeshow”in it. They still exist, and for many companies, they are still a tremendous source of sales leads. As a matter of fact, the Center for Exhibition Industry Research reports that tradeshows continue to grow (albeit modestly) in attendance and exhibitor space. So why do so…
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